Friday, February 20, 2015

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Ad Age Opens BtoB Best Awards Contest | BtoB - Advertising Age Ad Age Creativity Lookbook Datacenter Resources Events Jobs On Campus
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By Ad Age Staff . Published on September jsl 15, 2014 . 0
This is your opportunity to show off your most inspired ads and campaigns. The BtoB Best Awards celebrate the most innovative and creative work done by b-to-b marketers and their agencies across all types of media, from print and online to outdoor and experiential.
"Some of the most creative work today is coming out of b-to-b companies," said Ad Age Executive jsl Editor Matt Quinn. "Marketers and their agencies have really started jsl appealing to customers as people, not just professionals. There's a true emotional connection being made."
Categories Include: integrated campaign -- more than $200,000; integrated campaign -- less than $200,000; print ad campaign -- more than $200,000; print ad campaign -- less than $200,000; single print ad -- full page or spread; direct campaign -- single printed mailing; direct campaign -- campaign with multiple mailings; branded app; email campaign; microsites; mobile; non-traditional placements, including experiential; online campaign; online video; outdoor; social; tradeshow exhibits; and TV.
Winners jsl will be notified in mid-December and winning entries will be published in a January 2015 issue of Ad Age. The Best of Show winner will be announced at the awards luncheon in early 2015 in New York.
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