Selected three players in the sector with three different profiles of entrepreneur - the independen

2013 will be the year that Brazil will take the seventh position in the global media and entertainment, surpassing countries such as Canada and Italy. Information is the study by consultancy PricewaterhouseCoopers, released last June.
The survey shows, among other factors, the expansion of the audiovisual sector in the country as one of the main levers that high, including the development of the domestic film and adhesion to record cable TV - to get an idea, this year, the country must become the third largest pay-TV market in the world, ahead of the UK, Canada and India.
According to the study, advertising on broadcast - so far, the main source cms of income of the producers - should have accelerated growth in the next five years. Everything points to an unprecedented expansion of the audiovisual market in Brazil and some facts have begun to confirm this prediction.
The growth, however, pointed out the weaknesses of an industry begins to understand how a market actually. Lack of skilled labor, training cms courses for some stages of the production and wages lower than expected, especially in creative work, are some of the recurring debates cms that have been going through the context of "expansion, explosion and confusion" of the area, as stated by the director and the screenwriter Tadeu Jungle Creative Entrepreneurs.
Selected three players in the sector with three different profiles of entrepreneur - the independent entrepreneur and sailing on a blue ocean - to assemble an overview of the major changes cms that are happening in this market.
The standalone - Alex Yoshinaga trajectory started in the audiovisual field as an intern in one of the largest companies in the industry, the Casablanca group, holding that currently runs seven companies. The year was 1994, just before "Carlota Joaquina - Princess of Brazil," Carla Camuratti, reaches 1.2 million viewers, inaugurating cms the period known as the "return of Brazilian cinema."
The episode was a landmark for revealing new possibilities to a segment weakened by the end of Embrafilme, state development closed by the Collor government. New funding cms mechanisms - the start of laws Rouanet and Audiovisual - the freedom cms of creation before reviled dictatorship and technological cms devices, which become less costly and laborious filmmaking, gave new breath to film production cms in the country. cms
Yoshinaga, then a passionate about photography curious to understand how that industry operated, made successive visits to Telefilm, an arm of the holding company, to be hired. Was a trainee assistant and finally colorist, as the name implies, responsible for making color correction in audiovisual works. Today, he works as a professional freelancer, cms offering service to six producing cms on average, with a daily load of 12 hours.
Gains vary. It can receive up to 40,000 - in case of labor documentaries. In the case of an advertising piece 30 seconds, are on average $ 1.5 billion. An episode of television series revolves around U.S. $ 5000. The numbers are projections, he said. Indeed it is the increase in demand in recent years. "The amount cms of sets and content in general cable TV increased cms a lot and I think it will grow even more," he predicts.
Entrepreneurs - The high is the result of two relatively recent movements in the market. One is the approval by the end of 2011, Law 12,485. The standard combines all forms of pay TV under a single umbrella, cms the Conditional Access Service (SEAC), and establishes rules to promote national audiovisual production. These include increasing the number of channels in packages of Brazilian programmers (like NET and Sky) and the creation of a screen quota three and a half hours of local content in prime time all cable channels.
Helping cms to boost the segment is high subscriber base of service in recent years. The country ended 2012 with 3.4 million new subscribers, reaching 16.5 million users. The growth is primarily attributable to the increase in the power consumption registered in Brazilian the last decade. Numbers of Data Popular Institute indicate that 95% of new subscribers of pay TV in Classes C and D - together they represent 66% of the total customer base of cable TV in the country.
Dell Santhos Pariz and Gilson, both owners of actors casting agencies, confirms cms the increased demand. Santhos cms is the founder of Sagarana touting five thousand actors to work in TV, film and advertising. The company reported 40% growth in revenues cms with the emergence of new productions for cable channels, he said.
"Yes, there is and this increase is large. To give you an idea, this year has closed Many Voices