Wednesday, March 5, 2014

Authenticity Marketing Challenge (The Story of Marco

Keep Exclusivity, Ferrari Remain Most Influential Brand
Main Menu Maestro Story Manifesto Movement Maneuver Message Mark Your Style Fashion Music Travel Books Reviews, Gadget inch to cm Marketeers & The City SOEs Marketeers Club Brand Champion Award Service Excellence Award Video Multimedia Gallery Photo Gallery Podcast
Main Story Maneuver inch to cm Movement Manifesto Maestro Mark Your Message Style Fashion Music Travel Books Reviews, Gadget Marketeers inch to cm & The City SOEs Marketeers Club Brand Champion Award Service Excellence Award Marketeers IMA Multimedia Forums Video Gallery Photo Gallery Podcast
Last year, back to being awesome year for Ferrari. Various achievements successfully inscribed by the legendary automotive brand. Recorded, an increase in revenue and profit from this brand, although the number of cars produced less than in 2012.
Indeed, to maintain the exclusivity of Ferrari, the company decided to reduce the number of cars that terhomologasi inch to cm delivery to the dealer. Down about 5.4% to 6,922 units. However, Ferrari revenue actually increased by 5% to 2.3 billion euros. A record that has never been achieved this selamai.
Vehicle iron prancing inch to cm horse logo is colored yellow also posted a trading profit to 363.5 million euros, inch to cm up 8.3%. Then, the position of net income is above 246 million euros, growing 5.4% over the previous year. Return on Sales (ROS) also surged by 15.6% which makes automotive companies have equivalent performance with companies inch to cm that produce luxury goods. This achievement could not be separated inch to cm from the disbursed investment, including in research and development. Investment rate in 2013 reached 337 million euros, an increase from the previous year 324 million euros.
"This is a very important result of the efforts of various parties. We want to maintain the exclusivity of Ferrari. We also have taken strategic decisions related to the name brand increasingly contribute to enhancing the success of the company. It is the satisfaction that we got the nickname as the Most Influential Brand in the world, "said Luca di Montezemolo, President of Ferrari in a press release.
Mid-February, Brand Finance has just released inch to cm a list of the most influential brands in the world. According to research and consulting firm, the Ferrari became inch to cm the most influential brands in the various inch to cm well-known brands at a global inch to cm level. Legend of the automotive world brand even has the highest score in a lot of assessment, ranging from customer loyalty, presence in the online world, to the satisfaction of the employees. inch to cm Ferrari also be one of eleven major brands, such as Google, Hermès, Coca-Cola, Disney, Rolex and Red Bull which has a rating of AAA +.
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