Friday, March 7, 2014

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Separating trade it Brand Should Twitter Account trade it For service clientele?
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If you pay attention to the communication between the brand and customers in social media, especially trade it Twitter, most of the questions trade it customers will be directed to a special account customer service (customer service) that brand. Social media is where the people bersosial. Interaction in it also included complaints of customers to the brand. Most of the brands create a separate account to take care of customer inquiries and complaints. However, if this method trade it is preferred by the customer?
Although it has provided a special account to handle customers, many customers still cast a question and his complaint to the brand account directly. Perhaps many brands who think that by providing a special account customer service, their official account can be devoted to other activities, such as promotion and interaction with their audience.
However, it turns out different mindset brand with customers. They want their voices to be heard, so that they actually trade it cast their votes to the official account, not to the customer service account. The people on the Internet do not interact with the brand way of thinking.
First, if your customer service team dealing with a number of questions very much. A brand's Twitter account should contain a positive interaction with the audience. If you would like to provide a quick response trade it to any question in Twitter, you should separate your brand Twitter account. Do not fill up your account trade it with a formal complaint and answer customer complaints.
Second, if you have more than one account can open up opportunities. Providing service via Twitter can build a larger audience, especially if you are a very fast response to a question or complaint. Interaction in the customer service account make you have the opportunity to create a new marketing tactics trade it and widen the reach of the brand.
Third, if you need a Twitter account periodic servicing reports. For example, in the airline. They need to inform the latest flight schedules so that they create trade it a separate Twitter accounts to convey the information. When this case occurs, separate trade it Twitter account to make your brand convey information to the right people.
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