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Last year, Brazil was the country where the market grew more electronic games. Feeling the 60% increase in sales in the industry, a network of franchises used the outcome to invest in games. kääntäjä
"Actually the market is booming. Today we have games 40% cheaper than two years ago, with the companies that have now come to Brazil, bringing the game translated into Portuguese, "said William franchisor David Silva.
On average, a store sells R $ 80 thousand per month. The profit is 12-15%. The network assists the franchisee in each step of the assembly business, trains and teaches the team to manage the store. Today, the network has six franchised units. Daniel Delentini and Renato Kawakubo mounted this unit in April this year. The shop is open every day, morning, noon and night, and is always full. Receives more than three thousand per month.
To draw the attention of passers-by, the showcase has two TVs, games that pass the time. Inner walls, shelves with dozens of games divided by category. In the middle of the store are aggregates: and plush dolls of characters, representing 25% of revenues. In the back of the store, an environment essential: a space for people to experience the releases.
The games are sold for 59 to 199. Already consoles costing from 400. Most customers share up to six times. To compete with large stores, the store has a wide range of products, about 10,000 items of equipment and games. And bet on the training to sell more.
"It's a continuous training that gives the franchisor. We have a field consultant, he comes and can identify which failure the franchisee has that time, and gives training based on what, "said Edinaldo Costa, manager of the expansion franchise.
"We're picking up investors for cities above 200,000 inhabitants, because today you see that video game stores are concentrated in large cities, and we realized that there is great potential for expansion in Brazil entire network," said Costa Edinaldo.
"The Brazilian market is really the cue ball on the international stage, with the potential to put Brazil as the third largest in the world in the coming years," said Marcelo Tavares. Director of Brazil Games Show.
CONTACTS: kääntäjä V12 GAMES - MATRIX Department Expansion Phone: (11) 3681-1383 www.v12games.com BRAZIL GAME SHOW Contact: Mariana Ramalho Press Officer Phone: (21) 7719-3919 www.brasilgameshow.com.br
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